Underwriting Announcements May
- Describe your business in a value neutral way
- Identify services & products
- Describe your organization’s mission (must conform with station guidelines)
- Inform the public of events you sponsor
- Include a corporate slogan: as long as the slogan meets guidelines and is not promotional
- Include a street address, a web address, or telephone number (time permitting)
- Indicate the number of years you’ve been in business
Underwriting Announcements May Not Include
- Qualitative, comparative or superlative language (best, oldest, fastest, Pulitzer Prize, award-winning)
- A call to action: (call now, visit our store, go to the web, come on down)
- An inducement to buy, sell, rent or lease
- Reference to price or value (free, low interest, on sale now, reduced)
- Personal pronouns (you, yours, we, ours)
- Endorsements of any kind
- Contain language advocating political, religious, or social causes
We are happy to tailor on-air announcements to fit your specific needs.